The Annual Youth Sports Fest was held at Diyagama Stadium, bringing together young athletes, sports enthusiasts, and communities in celebration of sporting excellence. Associated Motorways (AMW) partnered with the National Youth Services Council to deliver an engaging and inspiring event focused on youth empowerment through sport. The occasion was marked by the presence of Mr. Jawahar Ganesh, Managing Director of AMW; Mr. Tanuj Edwards, Managing Director & CEO of Orient Insurance; and Mr. Udara Gunasinghe, Head of Marketing at AMW, whose attendance underscored the importance of leadership support for youth-focused initiatives.

Among the key highlights of the festival was the strong presence of Nissan, showcased through engaging vehicle pop-ups and interactive brand experiences. Visitors had the opportunity to explore Nissan’s lineup, including the much-admired Nissan Magnite, which attracted significant attention for its bold design, advanced features, and urban practicality.

The Nissan display added a modern and dynamic element to the event, allowing young audiences to connect with a brand that represents innovation, confidence, and performance. The interactive setup encouraged visitors to engage with the vehicles up close, making Nissan a central attraction throughout the three-day festival.

Nissan’s presence at the Youth Sports Fest aligned seamlessly with the event’s spirit of ambition and progress. Just as athletes strive for excellence on the field, Nissan continues to push boundaries through innovation and design, making the brand resonate strongly with the younger generation.

Partnering with the National Youth Services Council through this event reinforced the importance of supporting youth-focused initiatives. The Annual Youth Sports Fest 2025 successfully combined sports, inspiration, and brand engagement, leaving lasting impressions on participants and visitors alike while strengthening Nissan’s connection with Sri Lanka’s youth.